To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.
What Are Google Ads?
Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.
These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.
Google Ads offers brands many ways to be seen:
- Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
- Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
- Video Ads: Video ads appear on YouTube before or during a video.
- Shopping Ads: Product listings appear in Google search results when users search for specific products.
How Does Google Ads Work?
The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad.
Unlike traditional PPC advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.
Ads targeting specific keywords will appear when someone searches for that keyword. The more relevant your ad is, the higher it will rank. That’s why businesses must strategically choose keywords and create high-quality ads.
A Google Ads management agency like Thrive can help enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.
Advertising With Google Ad Manager
Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, AdSense and Ad Exchange.
Ad Manager is the ideal solution if you need:
- A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games)
- Efficient management of substantial ad revenue from direct deals
- Utilization of third-party networks to compete for advertising space
- Access to detailed reports for in-depth insights
How Google Ad Manager Works
With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s how it works:
- Define ad units – designated locations on your website or app to display ads.
- Generate unique tags (code snippets) for each ad unit to insert into your webpage or app.
- Ad tags request ads from Ad Manager when users visit your webpage or app.
- Create orders and line items to manage transactions with advertisers or buyers.
- Serve the most suitable ad at the time of request based on targeting.
What Data Can You Access on Google Ad Manager?
Google Ad Manager provides access to extensive data. Users can generate reports to analyze performance across different timeframes and sort by dimensions such as Activity, Advertiser, Agencies, Ad Sources and more.
Thrive’s AdWords management agency can optimize your ad campaigns, ensuring every ad dollar is well-invested in driving qualified leads to your website.
The Two Types of Google Ads Manager Accounts
The free version of Google Ads Manager (GAM) is powerful, but the paid version includes additional features. Both options can help businesses scale effectively depending on their needs.
